Case Study - Lifeway Christian Resources
Industry
Specialty Retailers
Use Case
D2C Launch
Lifeway is a religious nonprofit organization. LifeWay is the publishing arm of the Southern Baptist Convention. It is a provider of Christian products and services, including Bibles, church literature, books, music, audio and video recordings, church supplies and Internet services. The company owns and operates more than 150 LifeWay Christian Stores throughout the United States.
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