Case Study - Daikin Industries, Ltd.

Daikin Industries, Ltd.

Previous Platform

In-House

Industry

Manufacturing

Use Case

B2B Launch

Partner

Bloomreach

We needed a Headless Commerce solution that would provide us with the necessary flexibility required to define our digital commerce strategy. During our research process, it became very apparent that Bloomreach and Elastic Path were the partners to help us achieve our goals.
Laurence Scharff Director of eCommerce, Daikin Industries, Ltd.

Who They Are

Daikin Industries, Ltd. is a leading manufacturer of residential and commercial air conditioning, heating, and indoor air quality products and systems. They saw their competition growing digital market-share and decided to embark on a digital transformation journey with the impact of COVID-19, expediting their need to develop a digital presence.

In looking for a solution, the company was keen to find something that would work for all three of their brands. They settled on a Headless Commerce solution that would underpin all three eCommerce experiences while still allowing the unique branding to shine. Starting from scratch, they required the ability to stand up a digital channel quickly to become relevant in the purchasing journey during a period where traditional physical experiences were not possible. Additionally, they were looking for a solution that would enable them to communicate 24/7 with their dealer base, providing them with accurate information, including pricing and availability.

Daikin Industries, Ltd. has had a successful implementation and is already seeing the immense value that comes with the full view of the customer journey data that is now available to them. The team plans to utilize this data to continue personalizing the customer journey.