Case Study - Cymax Group

Cymax Group

Modernized commerce architecture to provide eCommerce and logistics service.

Industry

Business Intelligence Software, Consumer Products

Use Case

B2B Replatform, B2C Replatform, Multi-Brand

Who they are

Cymax Group provides eCommerce technology and services for furniture vendors and retailers. Cymax manages four furniture websites. Cymax also offers a channel management solution, ChannelGate, that helps their furniture manufacturer partners load product data to sell online through marketplaces. Cymax also has a shipping software solution, called FreightClub, for manufacturer partners to use.

Why Cymax Group went composable and with Elastic Path

Cymax Group has sold online since the early 2000s. For a time, Cymax focused on selling through marketplaces, such as Amazon. The COVID-19 pandemic caused an uptick in the amount of furniture sales happening directly on Cymax’s websites, which necessitated an architecture shift away from a homegrown solution. Cymax wanted to offer the best experience possible for their customers and for consumers, which meant Composable commerce. Cymax Group was drawn to Elastic Path’s flexible MACH architecture, proven scalability, and re-imagined catalog management capabilities.

We are focused on delivering exceptional experiences for our customers and continually strengthening our eCommerce foundations to maintain our strong growth trajectory. With the Composable Commerce approach, our direct-to-consumer websites will have the flexibility to deliver engaging, custom experiences while ensuring speed and stability.
Zarine Halim Vice President of eCommerce Cymax Group Technologies

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