Release Notes: Personalized Pricing, Smarter Taxation & the Dev MCP Server Beta

Welcome back to Release Notes, your regular roundup of new Elastic Path capabilities that make life simpler for merchandisers, developers, and architects.

This update brings a powerful trio: personalized pricing at scale, accurate taxation for bundles, and a new developer-focused MCP server that lets AI agents write storefront code with real Elastic Path context.

Price Segmentation for Catalogs

Merchandisers can now deliver personalized pricing at scale, without the overhead of managing multiple stacked pricebooks.

What's New

• Price-Segmented Catalogs – Associate catalogs with hundreds of pricebooks, far beyond the previous five-pricebook stacking limit.
• Simplified Setup via enable_price_segmentation – Set this flag to true and all available pricebooks are automatically included at publish time.
• Smarter API Responses – Catalog APIs automatically return rule-based pricing or gracefully fall back to defaults when no match is found.
• Expanded Metadata – Hash files now include meta.available_pricebook_ids and meta.available_prices for indexing and admin tools.
• Targeted Price Filtering – Use the EP-Pricebook-IDs-Of-Available-Prices-To-Show header to control price visibility at runtime.

Why It Matters

This release removes the complexity of stacked pricebook management while unlocking large-scale personalized pricing for enterprise catalogs.

Read the Docs

Expanded Taxation Support for Bundle Components

We’ve improved tax handling for bundles with component-level taxation, ensuring accuracy even when items in a bundle are taxed differently.

What’s New

• Per-Item Tax Application – Taxes now apply individually to each item in a bundle.
• Regional Compliance – Fully supports regions where products are taxed at different rates or exempt entirely.
• Bulk Operations – Supports adding tax items to all bundle components in one operation.

Why It Matters

When selling mixed bundles (e.g., taxable physical goods with non-taxable digital services), this ensures accurate, compliant taxation across all markets.

Read the Docs

Introducing the Dev MCP Server (Beta)

Developers, this one’s for you. We’re excited to introduce the Elastic Path Dev MCP Server, a developer-focused MCP implementation that enables AI coding agents (like Cursor, Claude, or ChatGPT with MCP support) to generate storefront code, API integrations, and SDK scaffolding using real Elastic Path context.

Play Video

Why We Created It

Building composable storefronts can involve a lot of boilerplate, endpoints, SDK wiring, and auth configuration. The Dev MCP Server bridges the gap between AI agents and Elastic Path’s API surface by providing curated code examples, documentation, and patterns verified by our engineers.

It’s trained primarily on React and Next.js storefront patterns and designed to help teams build consistent, production-ready shopper journeys faster.

What’s New

1. New Hosted Version

You can now connect directly from your agentic IDE or coding assistant. For example, in Cursor, navigate to: Settings → MCP & Integrations → New MCP Server, then add:

"elastic-path-dev-mcp": {
  "command": "npx",
  "args": [
    "-y",
    "mcp-remote@latest",
    "https://storefront-agent.vercel.app/mcp",
    "--header",
    "Authorization:${AUTH_TOKEN}"
  ],
  "env": {
    "AUTH_TOKEN": "your-auth-token-here"
  }
}

While in beta, you’ll need to request access at [email protected] or via your EP representative to receive your beta key.

2. Improved Coverage

The Dev MCP Server now includes code examples, best practices, and documentation across the entire shopper journey:

• Authentication & Security – Token management, password reset, and shopper SDK setup.
• Cart Management – Add/remove items, apply promotions, persist cart state.
• Checkout Process – Guest and account-based checkout, payment flows, and post-purchase handling.
• Product Discovery – Listing pages, product detail pages, and bundle handling.

3. Tighter Responses

Response generation is now leaner and more focused:

• Token limit controls for concise output.
• Reduced repetition.
• More emphasis on runnable, example-based code.

Why It Matters

These updates make it easier for developers to integrate Elastic Path into modern IDE workflows. With accurate, AI-assisted scaffolding and consistent implementation patterns, teams can ship storefronts faster without sacrificing best practices or maintainability.

Docs link coming soon: Learn more about Elastic Path’s MCP offerings once merged.

Wrapping Up

From personalized pricing to tax precision and now AI-assisted storefront development, this set of releases represents another step toward our vision of Intelligent Commerce.

Whether you’re a merchandiser managing complex pricebooks or a developer building with agentic tools, these updates are designed to remove friction and accelerate innovation.

Stay tuned for the next edition of Release Notes, we’re just getting started.