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Thank you
Dec 24, 2007 | 4 minute read
written by Linda Bustos
Some believe December 24th is the busiest shopping day of the Christmas season, as everyone scrambles for last minute gifts, decor and food - at least in local stores. Holiday shipping deadlines are now behind us, so what do online merchants do? I went to check out the home pages of 100 of the Internet Retailer Top 500 expecting to see a lot of last-minute pitches for electronic gift certificates and in-store pick up. (Homepages were checked late in the evening on December 23).
Everybody loves statistics, so here goes:
Promoting Electronic Gift Cards - 32%
Doing Absolutely Nothing - 27%
Promoting Clearance Sales - 18%
Store Finder - 16%
Shipping Cut-Off Dates - 15%
In-Store Pickup - 6%
Same-Day Delivery - 4%
What's New / New Stock - 2%
New Year Shopping - 1%
Unique Last-Minute Sells