Loading Form...
Thank you
Oct 20, 2021 | 6 minute read
written by Hannah Jarrett
It will come as no surprise that the adoption and growth of digital commerce continues to skyrocket amongst branded manufacturers.
According to a recent Gartner Survey, digital commerce revenue increased by 25% from 2019 to 2021. And, 67% of respondents surveyed were powering both B2B and B2C Digital Commerce as part of their strategy.
This survey data reflects what we see in market: more brands coming to Elastic Path with increasingly expansive and complex commerce strategies.
This blog seeks to answer the common questions we receive from brands with growing digital commerce businesses who need an eCommerce platform that scales. We will cover:
Gartner defines scalability as “the measure of a system’s ability to increase or decrease in performance and cost in response to changes in application and system processing demands.
Examples would include how well a hardware system performs when the number of users is increased, how well a database withstands growing numbers of queries, or how well an operating system performs on different classes of hardware”. As more brands double down on digital, whether expanding to support new geographies, new brands, new business models, or new touchpoints– they need an eCommerce solution that can scale with them.
Simply put, digitally-driven brands need commerce technology that will empower their growth and not hold them back. Scalable commerce technology maintains its speed as you increase your number of customers, SKUs, hierarchies, promotions, customizations, and attributes.
At Elastic Path, the majority of our customers have ambitious growth targets. In order to hit those goals, purchasing scalable commerce technology is key to their success. For this reason, we receive many questions during evaluation processes about our ability to scale. Some of the most common questions include:
Continue reading to learn how we stack up against the needs of growing digitally-driven brands.
In summary, Elastic Path is committed to being the commerce technology of choice for our customers when they launch and as they scale. We are constantly improving our systems to handle the ever-increasing needs of brands. In fact, in the last fifty days we’ve improved the capacity of Elastic Path Commerce Cloud by 50%.
If you’re evaluating commerce technology, you likely want to understand specifics. Based on the common questions mentioned above, there are a few key areas we will touch on when it comes to scalability.
Let’s start with the most universally popular question across brands:
Check out our on-demand demo to see how Elastic Path Commerce Cloud makes it easy to manage unlimited unique catalogs for any business.
The story of reMarkable demonstrates the ability of Elastic Path to support multiple sites running from the same instance. reMarkable, a manufacturer of digital notepads, came to Elastic Path looking for a partner to drive their planned launch and global expansion.In 8 weeks they scaled up from a pre-order site to a fully functioning commerce business running across 39 country-specific storefronts, in 10 currencies. And, during major product launches (like the drop of a new notepad) they scale to 70% increase in orders, with no problem.
In summary, Elastic Path Commerce Cloud can scale to support your large product catalog, and so much more. With EP PXM you have the control to create all the unique product experiences your brand needs to stay ahead of the competition and delight customers- no compromises required.