Digital Commerce Helps Market Leaders Deliver Engaging Digital Product Experiences

Digital Commerce Helps Market Leaders Deliver Engaging Digital Product Experiences

Elastic Path presents webinar with special guest Peter Sheldon

Vancouver, BC, Canada, November 14, 2011 -- Elastic Path Software, the leader in digital commerce technology and expertise, announced a new webinar featuring Peter Sheldon, senior analyst at Forrester Research, Inc. The webinar, entitled “Digital Disruption Is Happening. Content & Online Service Providers Must Be Ready To Adapt”, proposes digital commerce as the most effective solution for digital goods and content providers.

As consumers continue to embrace various virtual ownership models such as subscription, time-based, and freemium, the traditional ecommerce model has become obsolete for digital goods and content sellers. The webinar will address how these enterprises—games, software, media, and publishing—can deliver compelling products and services to fight for a share of connected consumers.

Other topics discussed during the webinar include:

• Digital disruption
• Emerging business models
• Unique characteristics of digital commerce
• Opportunities and challenges associated with digital commerce

"We are thrilled to be speaking at Web 2.0 NY and JavaOne,” says Matt Dion, VP of marketing at Elastic Path. “Connected technology and social media has fundamentally shifted how, where, and when consumers shop. We will be sharing our experiences helping some of the world’s biggest brands such as Google, Time Inc, and Virgin Media achieve business goals in this complex environment from both a business and technological perspective."

“In the past, online transaction for digital product purchases differed little from physical product purchases, with the exception of delivery method. However, today’s digitally connected consumer is eschewing the traditional ownership model of buy, download, install and use,” wrote Peter Sheldon, in the report, “Market Overview: Digital Commerce Solutions 2011”, Forrester Research, Inc., November 07, 2011. “eBusiness leaders charged with monetizing their firms’ catalog of digital content, software, or online services must find digital commerce solutions that allow the flexibility to trial alternative business models while supporting fulfillment across multiple consumer touchpoints.”

About Elastic Path Software
Elastic Path is the leader in digital commerce technology and expertise for enterprises selling digital goods and services. Major global brands such as Google, Time Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their customers in ways that are frictionless, social, and everywhere. Web: https://www.elasticpath.com. Blog: www.getelastic.com. Twitter: www.twitter.com/elasticpath