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Case Study - Cru

Cru

    Industry

    Other

    Use Case

    D2C Launch

Who They Are

Campus Crusade for Christ (Cru) is an interdenominational Christian organization that promotes evangelism and discipleship in more than 190 countries around the world. Cru was established in 1951 by Bill and Vonette Bright on the UCLA campus as "Campus Crusade for Christ" on the mission to win, build, and send Christ-centered multiplying disciples who launch spiritual movements. 

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