The Value of Coupons in Digital Marketing [Infographic]

This week’s infographic is courtesy of VoucherCloud, and looks at the popularity of online coupons, who’s using them and why.

Click here to view original, full size infographic

Tweetables

• Online coupon use rose from 16% in 2010 to 29% in 2013, mobile from 4% to 10% Tweet this

• 66 million digital coupons were redeemed in 2013 Tweet this

• 34% of smartphone owners will use their device for mobile coupons Tweet this

• 92% of consumers used online coupons in 2013 vs 64% in ‘07 Tweet this

• 53% of men use online coupons vs. 47% of women (surprised?) Tweet this

• 63% of consumers say they will reconsider an abandoned cart if offered a coupon Tweet this

• 96% of online coupon users use coupon websites to find them Tweet this

• Consumers are least interested in coupons that offer free shipping, most in $OFF Tweet this

• 43% of consumers believe discounts <25% are a “good deal” Tweet this

• 28% of consumers will share retailer deals via social media Tweet this

• 67% of consumers will Like a Facebook page to get 25% or more discount from a brand Tweet this

• 17% of consumers will Tweet or RT a deal to save 25% or more from a brand Tweet this

• 93% of coupon users are very likely to use coupons or discounts they receive via email Tweet this

• 40% of consumers share email deals via email to their friends Tweet this

• 70% of consumers say they’ve used a coupon or discount from a marketing email within the last week Tweet this